In 2015, Dr. Dr. Giuseppe Notaro joined Prof. Uri Hasson’s neuroscience lab at the University of Trento to study how people use their gaze to make predictions. He brought expertise in tracking eye movements in freely moving animals, but working with humans exposed an unanticipated challenge.
Most eye-tracking studies relied on monocular tracking—choosing one eye to monitor—but there was no objective, quantitative way to measure ocular dominance. The field was still using heuristics from the 1930s, and the workarounds were unreliable.
Giuseppe, together with Prof. Hasson and Dr.Valeria d’Andrea , a brilliant theoretical physicist, tackled the problem directly. Their solution was the Two-Cameras Ocular Dominance (2COD) Method, the first reliable, theoretically grounded way to measure eye dominance quantitatively.
That technical breakthrough didn’t just solve a lab problem. It identified a broader opportunity: translating the precision of neuroscience research into tools for improving vision performanceand care.
We founded the company on a simple thesis: solving fundamental problems with scientific rigor and creativity, leads to real-world impact. That’s what we’re building.
.png)
